Tue December 6, 2016
PLASTICS Rebrands, Makes Mission Clear
December 6, 2016 – WASHINGTON, D.C. – SPI: The Plastics Industry Trade Association announced today its new name, Plastics Industry Association, PLASTICS for short, and unveiled a new website, demonstrating that as the plastics industry grows and evolves, so does the association. PLASTICS, the association’s new identity, builds upon nearly 80 years of a strong history of fostering collaboration among the entire plastics supply chain.
“To continue to drive the industry forward for decades to come, our board of directors made a decision to evolve our purpose-driven organization,” said William R. Carteaux, PLASTICS’ president and CEO. “We’re not a society; we’re an association that helps to shape the future of the industry. Our new identity as the Plastics Industry Association reflects the way forward.”
PLASTICS unveiled a new logo, which represents the six facets of the plastics industry supply chain, including brand owners, equipment manufacturers, material suppliers, moldmakers, processors and recyclers. Moving forward, the plastics industry is looking to grow and support sustainability and find ways to make recycling easier, hence the association also added its new, and first-ever tagline: “Better Industry. Better World.”
“Our member-driven organization will continue to help the industry grow while promoting new technology through our trade shows and conferences,” said Jim Murphy, chair of PLASTICS’ Board of Directors and president and CEO of Davis Standard, LLC. “At the same time, we’re going to work to evolve the way people think about plastics.”
This historic moment for PLASTICS is informed by sound research and member support; PLASTICS’ new name helps clearly define itself – it’s straightforward and it’s simple – and helps to elevate the brand in the broader business world.
To learn more about the plastics industry’s rebrand, please visit: PlasticsIndustry.org/About-Us/Our-Rebrand.
The Plastics Industry Association (PLASTICS), formerly SPI, is the only organization that supports the entire plastics supply chain, representing nearly one million workers in the $418 billion U.S. industry. Since 1937, PLASTICS has been working to make its members and the industry more globally competitive while advancing recycling and sustainability. To learn more about PLASTICS’ education initiatives, industry-leading insights and events, networking opportunities and policy advocacy, and North America’s largest plastics trade show, NPE: The Plastics Show, visit PlasticsIndustry.org. Connect with PLASTICS on Twitter, Facebook and LinkedIn.